Louis Vuitton x POP
The surreal setting of skeleton hotels in the Sinai Desert sets the mood for a special project with Louis Vuitton and POP Magazine, created with a documentarian approach.
The story is set around the fictional journey of a lost tourist, and mixes in facts from the conflict-ridden zone to create a unique piece of content.
The contrast of fashion luxury and a desert trouble-spot in Egypt, bordering Israel, gives the work a grittiness not often seen in fashion content. It shows how Thymann develops content inspired by his personal interest in conflict zones and challenging locations to lend gravitas to brands who might never think of shooting there.